Digital Marketing Manager
Business Unit: Uniprom (UI)
Job Description
Responsible for the initiation, conceptualization, planning, implementation and evaluation of the marketing activities (advertising, promotions and public relations) of Uniprom’s operating units
Principal Duties and Responsibilities
- Develops, plans, implements and evaluates of the digital marketing activities that help promote the various offerings of the Araneta City, particularly the shows and events at the Smart Araneta Coliseum.
- Plans campaigns to create a dynamic web-based presence for the different assigned units. Said campaigns should be consistent with overall thematic message of the assigned unit.
- Engages the customer by soliciting interesting content show promoters and presents this in a manner consistent with the assigned brand’s personality.
- Optimizes social media networking sites as a platform to reach out and interact with the assigned unit’s target market.
- Uploads and updates ongoing pages on different social networking sites daily and interacts with its registered users.
- Drives traffic to the assigned unit’s social networking pages by conceptualizing and implementing web-based promotions and by coordinating with the VP of Marketing, Creatives Supervisor, and PR Manager for offline advertising.
- Offers comprehensive advisory services to define strategy, improve conversions, increase communications, build online brands, and improve client relationships.
- Entertains, reviews, and recommends promotional tie-ups to improve or support various digital marketing programs.
- Coordinates with in-house and agency based Creative Team regarding visuals and copy to be used as content for various digital marketing projects.
- Monitors performance of all digital marketing efforts and ensures that it contributes to the overall objectives of the assigned unit.
- Prepares budgets for digital marketing campaigns and projects.
- Prepares and submits all required reports.
- Communicates to all parties regarding all digital marketing related matters.
- Performs other related duties as assigned by the immediate superior.
Qualifications
- 5+ year of marketing experience in managerial capacity
- Content creation skills
- Proficient with photo and video editing tools is a plus
- Excellent communication and organizational skills
- Adept at engaging with users, community building, online buzz generation and search engine optimization
- Experience or familiarity with YouTube/ Meta monetization is a plus